Monthly Archives: June 2013

Flagship Beer vs. Variety

As I mentioned in my last post beer marketing is changing to focus on beer style as much if not more than brand.  So then how important is it to have a flagship beer or dominate a certain beer style?  … Continue reading

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Craft Beer is Reshaping Beer Marketing

As a marketing guy I keep an eye on all kinds of marketing strategies and contemplate their effectiveness.  An interesting trend going on in the beer marketing world is the shift in focus from “brand” to “style” marketing.  This is … Continue reading

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What Do You Want from Your Local Brewery – Part II

So I’m still on the, what I want from my local craft brewery kick, besides great beer of course and I’m still on the local theme. One of the things that I think makes a local craft beer pub or … Continue reading

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What Do You Want from Your Local Brewery – Part I

What do I want from my local brewery business?  Or any craft brewery for that matter?  I want a handful of things but today I want to talk about being LOCAL. I want that local flavor and I don’t mean … Continue reading

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My History with Craft Beer

The beginning of the craft beer revolution as I remember it started with a Northern California brewery called Sierra Nevada.  1n 1980 Sierra Nevada produced a Pale Ale that was sort of indigenous to the Northern California area with pine … Continue reading

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History of Beer in the US

Beer in America dates back to the 1500’s.  According to Beer Advocate, colonists brewed ale using corn in 1587 and the first shipment of beer from England arrived in the “New World” in 1587.  Adrian Block and Hans Christiansen establish … Continue reading

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