Earlier we talked about the trend in marketing a style of beer vs. a brewery brand. One of my favorite questions for my friends is to ask them to build their favorite mixed six pack without duplicating a style. This exercise is case in point to the style vs. brand question. In my favorite mixed six pack I don’t repeat the same brewery twice.
In a way this topic is like the age old saying in business, “you can’t be all things to all people”. That is absolutely true and trying to in any business is a sure recipe for failure. Instead focus on a couple beers you do particularly well, market the hell out of them and then use your variety for incremental business. It’s just not possible to be the best in all categories.
For me, if I were to build my favorite mixed six pack it would look like this: Steelhead Pale Ale by Mad River Brewing Company http://www.madriverbrewing.com/mad_river_brewing_the_remix_004.htm , Black Butte Porter, by Deschutes Brewery http://www.deschutesbrewery.com/brew/black-butte-porter , Mr. Brown, brown Ale, by The People’s Brewing Company www.peoplesbrew.com/OurBeers/tabid/60/Default.aspx , Sessions, lager, by Full Sail Brewing Company http://www.fullsailbrewing.com/session.cfm , Oatmeal Stout, by the Humboldt Brewing Company (although I don’t believe it is still in production or its under a different name), and Lagunitas IPA by Lagunitas Brewing Company http://lagunitas.com/beers/ipa/ .
What would be your all time favorite mixed sixer? Would it have more than one beer by the same brewery?